Color Wow – a breakthrough in care for colour-treated hair. Created by beauty innovator Gail Federici, the brand was built on a simple idea: solve real hair problems with high-performance, targeted formulas. Often described as “the Apple of haircare,” Color Wow has earned over 70 major beauty awards and a loyal following of professionals and beauty lovers alike.

Originally developed to combat frizz and restore brightness to blonde hair, Color Wow has grown into a complete range designed specifically for the unique needs of colour-treated hair. Every formula works to protect, enhance, and maintain colour without compromising its integrity—so your hair stays vibrant, glossy, and healthy-looking.

Why choose Color Wow?

Color Wow products are expertly formulated to nurture and protect colour-treated hair, helping maintain tone and vibrancy without causing damage. Each product is designed to control frizz, boost shine, and deliver smooth, polished results. The brand is proudly cruelty-free and free from parabens and sulfates, ensuring a gentler, more conscious approach to hair care. Trusted by professionals, the range combines high-quality ingredients with proven performance.

What makes Color Wow different?

The formulas are created to extend the life of your colour, preventing fading and dullness while enhancing shine and manageability. Advanced, carefully selected ingredients ensure effective results without the use of unnecessary or harsh additives. From taming frizz to boosting luminosity, every product is designed to help your hair look its absolute best—day after day.

With Color Wow, hair care becomes more than maintenance—it becomes transformation. Enjoy smoother, shinier, more vibrant hair and experience a new standard in colour care.