
Meet the first triple-action purple shampoo that removes metals and minerals, neutralizes existing brassiness, and helps prevent it from coming back—so blonde hair looks and feels like new*.
Powered by K18’s triple-action technology:
- Detoxifies hair by lifting away brass-causing metals and minerals with ionic cleansing
- Neutralizes unwanted tones using precision violet pigments that won’t stain or overtone
- Helps defend against future brassiness with a biopolymer shield that reduces reattachment of metals and minerals during washing